Sunday, January 25, 2009

RESEARCH YOUNGER AUDIENCE HABITS AND TASTES

  • A new generation, shaped by an unprecedented revolution in technology.
  • They are generally happy with their lives and optimistic about their futures. This reflects on their multi-disciplined habits.
  • They use technology and the internet to connect with people in new and distinctive ways.
  • They use ocial networking sites like Facebook, MySpace, etc. They admit that cyber-tools make it easier for them to make new friends. But more than eight-in-ten also acknowledge that these tools "make people lazier."
  • About half of "Gen Nexters" say they have either gotten a tattoo, dyed their hair an untraditional color, or had a body piercing in a place other than their ear lobe.
  • They are somewhat more interested in keeping up with politics and national affairs.
  • Many young people say they most admire an entertainer rather than a political leader.
  • They are more comfortable with globalization.

(The above information is drawn from a broad array of Pew Research Center polling data. The main survey was conducted Sept. 6-Oct. 2, 2006 among 1,501 adults including 579 people ages 18-25.)

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