CENTRAL PARK - www.centralpark.com
The site has an effective color palette and the information is clearly distributed, but the peaceful and organic character of the park could be communicated more. It is also a bit static (apart from the home page). The Park has a lot to offer to all age groups and since the target group (16-24) is involved in environmental issues, the standard template of the site can be transformed to attract a younger audience.
SIFNOS ISLAND, GREECE - www.sifnos.gr
Loud introduction, to vibrant colors, many fonts and static images. Sifnos is an island that attracts thousands of young people every year, and is considered one of the most beautiful and stylish Greek islands. The site shows totally the opposite.
PRATT LIBRARIES - library.pratt.edu
Many Pratt students within the target audience are using this site every day. Although neat and clean (especially on the home page), the imagery and typography can be considered a bit conservative. A new look would appeal more to a younger audience and would reflect a more colorful and enjoyable library experience.
This trendy, bohemian, urban clothing store in Brooklyn, aims at a younger audience, since it is located close to schools and the Pratt Institute campus. Still, its website looks poor, the white spece is too much, the images not very professional, and the fonts are old fashioned. The navigation bar could be more original as well.
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